Apr 20, 2024  
2017-2018 Graduate Catalog 
    
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2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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MBA 622 Ideation to Value (2 credits)

2 classroom + 0 lab/studio
Prerequisite(s): MBA 621  or department approval
Taught: Variable-check w/ department
The validation and refinement of business outcomes through a gap analysis, design of a critical operating model, and sustainable implementation mapping. Covers clearly defined approaches for taking a new idea to a successful strategic launch no matter the construct (people, process, or product) or level of volatility. Component course in MBA Innovation through Competitive Intelligence Stack.
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