SPB 335 Event Planning and Management (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): C- or better in MKT 205 or MKT 305.
Taught: Fall and spring
A comprehensive look at factors to consider for successful event planning, marketing, and management. Topics will include analysis of event budgets, design and implementation of promotional campaigns, strategies for sponsorship program development, selection of facilities or venues, coordination of staffing needs, and key legal issues such as contracts.
Repeatable: No
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inside NKU

SPB 335 Event Planning and Management (3 credits)