May 05, 2024  
2019-2020 Graduate Catalog 
    
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2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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MBA 621 Competitive Intelligence (2 credits)

2 classroom + 0 lab/studio
Prerequisite(s): MBA 620  or department approval
Taught: Variable, check with department
Moving ideas into action requires gathering data on the market, industry and competitors. Focuses on competitive intelligence data capture, analysis and translation techniques to identify a viable set of strategic options. Experiential application of content knowledge is applied to real problems. Component course in MBA Innovation through Competitive Intelligence Stack.
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