Apr 28, 2024  
2020-2021 Graduate Catalog 
    
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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MKT 622 Marketing Analytics (2 credits)

Hours: 2 classroom + 0 lab/studio
Prerequisite(s): MKT 620  
Taught: Variable, check with department
To properly design and engage marketing strategies, managers today need to understand the role that big data plays in the marketplace. In this course, you will be provided real-life examples of data and asked to develop and apply the appropriate insights needed to make a business decision.
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