Apr 27, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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PRE 300 Event Planning and Messaging (3 credits)

Hours: (3 classroom + 0 lab/studio)
Prerequisite(s): Junior standing
Taught: Spring only, even years
Hands-on experience in planning, promoting, executing, evaluating events that fulfill a public relations purpose. Students gain an understanding of different types of events, the public relations purposes events fulfill, planning and logistics of executing events, messaging strategies promoting events; and evaluation methods to determine events’ success in meeting public relations goals.
Repeatable: No



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