PRE 415 Public Relations Metrics and Tools (3 credits)

Hours: (3 classroom + 0 lab/studio)
Prerequisite(s): PRE 275 and junior standing
Taught: Fall only, odd years
This research-focused course begins with a conceptualization of public relations measurement as practiced by media, practitioners, and client organizations. Coursework is designed to be in line with current industry expectations. Students will complete analytical projects using software tools in group and lab settings.
Repeatable: No
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inside NKU

PRE 415 Public Relations Metrics and Tools (3 credits)