May 17, 2024  
2021-2022 Graduate Catalog 
    
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2021-2022 Graduate Catalog [ARCHIVED CATALOG]

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MBA 620 Ideation to Innovation (2 credits)

Hours: 2 classroom + 0 lab/studio
Prerequisite(s): MKT 605  
Taught: Variable, check with department
Develops a context for ideation through the formulation of new opportunities and the process and identification of strategic options leading to viable strategies. Experiential application of strategies is applied to real problems. Component course in MBA Innovation through Competitive Intelligence Stack.
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