Apr 23, 2024  
2021-2022 Graduate Catalog 
    
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2021-2022 Graduate Catalog [ARCHIVED CATALOG]

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HCA 630 Strategic Planning and MKTG for Hlth Svc (3 Credits)

3 classroom + 0 lab/studio hours
Taught: Fall, spring and summer
This course  explores  marketing and strategic management in health services organizations with emphasis on the integration of  leadership, organizational, financial, legal, and human resources strategies into overall strategic planning. Course content includes environmental analysis, strategy formulation, implementation, and evaluation.


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