Nov 16, 2018  
2016-2017 Graduate Catalog 
    
2016-2017 Graduate Catalog [ARCHIVED CATALOG]

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COM 678 Public Relations Account Management (3 credits)

Hours: 3 classroom + 0 lab/studio
Taught: Fall only-odd years
Account management expectations for PR and communication consultants. Inter-organizational relations, supply chain architectures, integrated communication, planning and budgeting, ethics, proposal writing and presentation, and cultural-critical interpretations of consultative client-practitioner relations.



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