Apr 25, 2024  
2016-2017 Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  Welcome from the President
  University and Graduate Education Information
  Graduate Programs Application and Admission Requirements
  Graduate Programs Progression to Degree
  Degree and Certificate Exit Program Requirements
  Academic Support and Policies
  University Services
  Tuition and Fees
  Financial Aid
  Graduate Programs
  College of Arts and Sciences
  Haile/US Bank College of Business
  College of Education and Human Services
  College of Health Professions
  College of Informatics
  Salmon P. Chase College of Law
  Course Descriptions
  Faculty and Emeritus Faculty
  My Portfolio
HELP
2016-2017 Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

COM 678 Public Relations Account Management (3 credits)

Hours: 3 classroom + 0 lab/studio
Taught: Fall only-odd years
Account management expectations for PR and communication consultants. Inter-organizational relations, supply chain architectures, integrated communication, planning and budgeting, ethics, proposal writing and presentation, and cultural-critical interpretations of consultative client-practitioner relations.


Add to Portfolio (opens a new window)