Apr 23, 2024  
2016-2017 Graduate Catalog 
    
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2016-2017 Graduate Catalog [ARCHIVED CATALOG]

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MKT 625 Marketing Management (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): Consent of Chair.
Taught: Fall and spring
Problems faced by mid- and top-level marketing decision makers and the consequences of their decisions; case study and/or simulation. A variety of marketing areas will be considered in depth.
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