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    Northern Kentucky University
   
 
  Jan 17, 2018
 
 
    
2016-2017 Graduate Catalog [ARCHIVED CATALOG]

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MKT 630 Customer Behavior and Marketing Communication (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): MKT 625 .
Taught: Variable, check with department
Household and business customers; customer decision-making processes and the cultural, socio-economic, environmental, and inter- and intra-personal factors that influence it; principles of marketing communications planning and of conventional and emerging media and their interface with diverse customer response behaviors.



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