May 21, 2018  
2016-2017 Graduate Catalog 
    
2016-2017 Graduate Catalog [ARCHIVED CATALOG]

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MKT 650 Marketing Strategy and Planning (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): MKT 625 .
Taught: Variable, check with department
Factors and concepts in decisions about a firm’s long-term strategy to build, maintain, and grow its market position; skills and hands-on experience (through project work) in developing a long-term strategy, and a five-year annualized marketing plan implementing that strategy.



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