Apr 19, 2024  
2016-2017 Graduate Catalog 
    
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2016-2017 Graduate Catalog [ARCHIVED CATALOG]

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MKT 660 International Marketing (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): MKT 625 .
Taught: Variable, check with department
Concepts, perspectives, and analytical tools to assess opportunity and pre-pare marketing plans for a firm’s multi-country operations; researching cultures and customer behaviors in markets around the world; market analysis and planning in mature, growth, and emerging markets of the world; global marketing strategy and programs.
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