Aug 14, 2018  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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EMB 313 Media Sales, Advertising, and Promotion (3 credits)

Hours: 3 classroom + 0 lab/studio
Taught: Fall and spring
An examination of the principles and problems associated with valuing, selling, and promoting media. Includes campaign development, the valuation of air time, working inside and outside a network environment and the use of alternative media outlets.
Repeatable: No



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