MKT 320 Applied Consumer Behavior (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): C or better in MKT 205 or MKT 305.
Taught: Fall and spring
Focuses on examining different types of consumers and their decision making processes, experiences and satisfactions in the marketplace. Emphasis is placed on factors that influence how consumers think, feel, and act.
Repeatable: No
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MKT 320 Applied Consumer Behavior (3 credits)