Jun 24, 2019  
2016-2017 Graduate Catalog 
2016-2017 Graduate Catalog [ARCHIVED CATALOG]

Public Relations Certificate

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Zachary Hart, Ph.D., Department Chair

Stephanie Klatzke, Ph.D. & Mark Leeman, Ph.D., Graduate Program Directors

The public relations certificate is an 18 hour certificate program that results in a stand-alone certificate enhancing understanding of public relations theory and practice or that can serve as an embedded certificate in the Master of Arts in Communication degree. The certificate is composed of nine hours of required coursework and nine hours of selective electives, all of which can be counted toward a master’s degree in communication.

The public relations certificate is designed to provide students with the knowledge, skills, and competencies to better understand and perform in areas of public relations and is geared toward teaching students how to apply this knowledge to the workplace and society.

The certificate allows analysis of public relations case studies, practice in consulting, public relations campaigns, event planning, and other applied public relations practices. This certificate provides students with the opportunity to enact civic engagement, learn about digital technology, and promote understanding of the relationships between organizations and their publics.

♦ Indicates prerequisite.

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