Hours: 2 classroom + 0 lab/studio Prerequisite(s):MBA 620 or department approval Taught:Variable, check with department Moving ideas into action requires gathering data on the market, industry and competitors. Focuses on competitive intelligence data capture, analysis and translation techniques to identify a viable set of strategic options. Experiential application of content knowledge is applied to real problems. Component course in MBA Innovation through Competitive Intelligence Stack. ♦
Add to Portfolio (opens a new window)
