Hours: 2 classroom + 0 lab/studio Prerequisite(s):MKT 605 and MGT 607 Taught:Variable, check with department Successful businesses evaluate their various environments and forge sustainable competitive advantages in the marketplace. It is critical to create a long-term strategy that builds, maintains, and ultimately grows market position. This course focuses on the evaluation of extant strategies and the creation and justification of alternative marketing strategies. ♦
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