May 05, 2024  
2019-2020 Graduate Catalog 
    
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2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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MBA 622 Ideation to Value (2 credits)

2 classroom + 0 lab/studio
Prerequisite(s): MBA 621  or department approval
Taught: Variable, check with department
Validation and refinement of business outcomes through gap analysis, design of critical operating models, sustainable implementation mapping. Covers clearly defined approaches for taking new ideas to successful strategic launches no matter the construct (people, process, product) or level of volatility. Component course in MBA Innovation through Competitive Intelligence Stack.
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