PRE 400S Public Relations Planning and Account Management (3 Credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): PRE 275
Taught: Fall only
This course facilitates the study and practice of consultative client- practitioner relations in public relations contexts. Account management and its various time-tracking and billing methods are kept in the foreground and considered for their likely influence throughout the client-practitioner lifecycle. Topics include inter-organizational relations, supply chain architectures, planning and budgeting, proposal writing and presentation, and business ethics. This course is designated scholarship intensive and includes coursework to fulfill that designation.
Repeatable: No

inside NKU

PRE 400S Public Relations Planning and Account Management (3 Credits)