Oct 19, 2024  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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ENTP 375 Marketing Strategies for Entrepreneurial Businesses (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): ENTP 201 .
Taught: Fall and spring
A strategic marketing process approach will be illustrated emphasizing the design of entrepreneurial marketing plans; the innovation and new product or service process; implementation of product, price, place and promotion goals; and, methods of evaluation and control.
Repeatable: No
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