Sep 17, 2024  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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JOU 370 Principles of Advertising (3 credits)

Hours: 2 classroom + 2 lab/studio
Prerequisite(s): JOU 110 / EMB 110 .
Taught: Fall only
Processes and practices of advertising, conception, organization, market research, copy writing, ad layout and production, media selection and scheduling, and assessment of impact.
Repeatable: No
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