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Aug 15, 2024
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PRE 385 Public Relations Research Methods (3 credits)Hours: 3 classroom + 0 lab/studio Prerequisite(s): PRE 375 . Taught: Fall and spring This course includes qualitative and quantitative research designs as related to public relations research, specifically teaching skills such as communication audits, issue tracking, use of external research services, media and clipping analysis, evaluating and reporting program effectiveness and evaluating counselor and staff performance. Repeatable: No ♦
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