Dec 14, 2018  
2016-2017 Graduate Catalog 
    
2016-2017 Graduate Catalog [ARCHIVED CATALOG]

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MKT 640 Services Marketing (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): MKT 625 .
Taught: Variable, check with department
Service marketing processes and service delivery systems; managing the seven P’s of services - product, price, place, promotion, people, processes, and physical facilities; role of technology in service delivery; managing service quality and recovery from service failures.



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