May 12, 2024  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 307 Delivering and Communicating Value (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): C or better in MKT 205  or MKT 305.
Taught: Fall and spring
Retail sub-channel of distribution; role of retailing in meeting consumer and producer needs in distribution; distribution cost analysis at retail level; merchandising, promotion, and control.
Repeatable: No
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