May 03, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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SPB 309 Sports and Events Public Relations (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): C or better in MKT 205  or MKT 305.
Taught: Fall and spring
Introduction to the elements of the promotional mix that identify, establish and maintain mutually beneficial relationships between the sports organizations and the various publics on which its success or failure depends.
Repeatable: No



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