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    Northern Kentucky University
   
 
  Jan 23, 2018
 
 
    
2017-2018 Undergraduate Catalog

Marketing Minor


The two required courses provide a general introduction to organizations and their management, an overview of the practice of marketing in for-profit and not-for-profit organizations, and an analytically oriented understanding of consumer behavior in the marketplace. A wide choice of elective courses allows students to focus on their own specific interests in the field of marketing.

Requirements for Minor (18 credits)


Core Requirements